Search Engine Optimization, is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). It involves various strategies and techniques to increase organic (non-paid) traffic to a website.
SEO services typically include:
- Keyword Research: Identifying relevant keywords and phrases that users search for to target in website content.
- On-Page Optimization: Optimizing webpage elements such as title tags, meta descriptions, headings, and content to align with target keywords and improve search engine visibility.
- Technical SEO: Ensuring proper website structure, URL optimization, mobile responsiveness, site speed, and crawlability for search engines.
- Link Building: Acquiring high-quality backlinks from other websites to improve domain authority and increase organic rankings.
- Content Creation: Developing informative and engaging content that targets keywords, attracts users, and encourages organic link building.
- Local SEO: Optimizing a website for local searches, including managing online business listings, local citations, and obtaining positive reviews.
- SEO Audits: Evaluating website performance, identifying issues, and providing recommendations for optimization.
Analytics and Reporting: Monitoring and analyzing website traffic, keyword rankings, and other performance metrics to measure the effectiveness of SEO efforts.
SEO services aim to improve a website’s visibility in search engines, drive targeted organic traffic, and ultimately increase conversions and business growth.